The Numbers Prove the Endearing Impact of Same Day Flower Delivery
Nowadays, there are so many reasons for a celebration. On top of all the birthdays, anniversaries, graduations, and retirements, a host of holidays generate celebrations each year. Important days such as Valentine’s Day, Mother’s Day, and even Christmas allow us to express our feelings by giving presents to our loved ones. However, choosing a present is not always the easiest task. It might help, however, to look at what kind of gifts people like to give and receive during these special times.
As much as 84 percent of Americans aged 25 to 34 celebrated Mother’s Day in 2016. In 2017, people spent a whopping $23.6 billion nationwide to buy gifts for the maternal figure in their life. It is a record-breaking amount and certainly an increase compared to the spending in 2016, which was recorded at $21.4 billion for gifts alone. During Mother’s Day, 64 percent of all people bought gifts for mothers or stepmothers, and the rest purchased it for their wives, daughter, sister, or grandmother.
What types of gifts are most popular on Mother’s Day? As it turns out, greeting cards and flowers. On Mother’s Day 2017, over 70 percent of people purchased these two presents for their mothers. Mothers never fail to love it. Indeed, a survey from 2013 showed that 76 percent of mothers prefer to receive fresh flowers compared to other types of presents.
If there is ever a time for overthinking a gift, it is Valentine’s Day. Perhaps the day’s romantic implications spur such intense concentration. In 2016, people in the United States spent $19.7 billion to buy gifts for this special occasion. The most popular Valentine’s Day gifts to this day is still the tried-and-true combination of chocolate and red roses, which accounts for nearly 82 percent of all presents given on this day. In fact, as much as 198 million stems of roses are produced by florists to meet this demand.
It may not be surprising that most people prefer to use same day flower delivery service during this 24-hour flurry of passion.
However, Valentine’s Day is not all about couples these days. The day’s emphasis weighs heavily towards the expression of love itself. In fact, as much as 14 percent of women send themselves flowers on Valentine’s Day. After all, who will ever say there is anything wrong with sending yourself a lovely rose bouquet on such a day?
Christmas is the busiest season for nearly every American. It’s not surprising, since 95 percent of Americans say they celebrate the holiday, even though many of them are not religious. According to an article published by Forbes, the Christmas holiday sales in 2016 exceeded $1 trillion—almost a 4 percent increase from the previous year.
Stores and shops are undeniably the busiest enterprises during Christmas. A survey indicates that gift spending surpasses food spending sixfold during the Yuletide season. The top three gifts include personal items, such as clothing and electronic items, cards, and flowers. An average American typically spends $20 for flowers on Christmas. Additionally, as much as 76 percent of people admit to conducting their holiday shopping online.
Looking at such statistics, the predominance of flowers as a preferred gift on special occasions is not easily denied. A scientific study conducted by Rutgers best demonstrates the correlation between fresh flowers and the level of people’s happiness. The Rutgers scientists concluded that people who receive flowers tend to exhibit a more sincere and genuine smile at that moment.
Therefore, if you’re overthinking gift choices for your loved ones, ease up on yourself. Simply go with flowers.
Valentine’s Day Statistics, StatisticBrain.com
Holiday Spending to Exceed $1 Trillion, Forbes.com